Are you creating vertical content as a key part of your social media marketing strategy?
Marketing trends are evolving towards vertical content. Actually, the alterations in user behavior have led to the evolution of vertical content.
Anything mobile-friendly appears to have taken over as the dominant force as a result of the increasing usage of smartphones and the changes that have resulted in how people browse the internet, interact with friends, and consume content.
Let’s start by defining what’s vertical content.
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What’s Vertical Content?
Media types that are viewed vertically on a screen are known as vertical content. It differs from the horizontal material that may be found on television and desktop PCs.
As user patterns shifted, we’ve seen how social media platforms are following suit:
- YouTube – Shorts – Vertical videos watched on full screen
- Instagram – Reels, Stories – Encouraging users to use stories.
- Facebook – Stories – Vertical videos are now available on Instagram and Facebook.
Why Do You Need Vertical Content In Your Social Media Marketing Strategy
According to a research, 94% of the time people hold their phones vertically, thus brands that don’t produce vertical content are making customers go through an extra step to view the content.
Twitter, Facebook, and Instagram all now have identical features that exhibit vertical material, despite the fact that Snapchat invented the Stories format.
Additionally, statistics reveal that more than 75% of all video viewing takes place on mobile devices globally. This demonstrates how social media platforms have already adopted the format, so if you don’t do the same, you’re putting yourself at a serious disadvantage.
How To Create Your Vertical Content
When creating your social media content strategy, look for your unique position and resources, and what’s your biggest competitive advantage.
Content Related: How to Create a Content Strategy in 6 Easy Steps
Here are some tips that you have to take into consideration at the time of creating vertical content:
1 – Try To Create Exciting Social Media Content
Here’s the rule: You have to capture your audience attention within the first two seconds.
So, no matter if you create an ad or a regular post, make sure the first few seconds are persuasive enough and to the point.
Content Related: How To Come Up With 25 Content Ideas In Less Than 15 Minutes
2 – Tailor Your Content For Each Platform
It is important that you ensure your content displays properly on your social media platforms. To do so, not only requires a knowledge of the social media channel per se, but also an understanding of the dimensions.
Check out the following infographic:
3 – Add Captions To Your Videos
If you wish to provide a much broader experience to your audience, you should always write a caption of your videos.
Keep in mind that sometimes your audience’s phones are silenced for whatever reason, so they need to understand fully your content.
4 – Measure Your Results
Firstly, make sure of the metrics you are going to follow up. These metrics should be aligned to your objectives.
In other words, by analyzing the results of these metrics, you should conclude whether you are accomplishing your goals or not.
Don’t sleep on your egotistical metrics such as likes. Focus, instead, on impressions and click-through rates.
Content Creation Tools:
1. Canva
Canva is an Australian graphic design platform. It is used to create social media graphics, flyers, presentations, posters, documents and other visual content you can imagine.
It’s a free photo and video editor.
The app includes templates for users to use.
2. Animoto
Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows, and customized web-based presentations.
Based in NYC, Animoto allows you to create marketing videos for Instagram easily.
3. StoryArt
StoryArt is an Instagram story editor app that offers lots of story templates and animated templates to help you create beautiful collage layouts for Instagram story & Instagram Reels.
You are going to tell your story like an artist!
Conclusion
If you use social media to generate leads and sales, you should build your campaigns (organic and paid) around the usage of vertical content.
Remember:
- Try to create exciting content.
- Tailor your content for each platform
- Add captions to your videos
- Measure your results
Do not hesitate to contact us if you need help. We will be happy to guide you.