Using Artificial Intelligence (AI) In Content Creation

Using Artificial Intelligence (AI) in content creation

Do you know how to use Artificial Intelligence in content creation without falling into plagiarism or getting a red flag from Google?

In this post, we cover everything you need to know about AI-generated content.

What Is AI-Generated Content?

AI-Generated content is when you use artificial intelligence (AI) to create content for you, like blog posts, marketing copy, and articles.

Human input is needed for AI content generators, such as a description, a prompt, or parameters.

The input could be:

  • a word or
  • a phrase, or
  • a brief paragraph.

Pros and cons of Using Artificial Intelligence In Content Creation



1. Cost-effective

Depending on the length, quantity, and level of technical expertise required for the project, hiring competent content writers often runs a few hundred dollars.

AI-generated content might be more appropriate for less complex pieces than those that require experience and authority.

2. Overcomes Writer’s Block

For many people, writer’s block is a regular obstacle. Writers occasionally could struggle to produce authoritative writing on a subject they are unfamiliar with.

AI technologies can produce thorough summaries and important points to assist the writer in deciding what should be included in the piece, which can help them get over this obstacle. AI tools can assist in overcoming writer’s block and generating initial thoughts.

3. Increases SEO

The writer may receive keyword suggestions from the AI tool. If an article uses these keyword ideas throughout and complies with the other requirements of being authoritative, it will rank better in search engine results.


1. Possible plagiarism

As AI relies on data and algorithms for content, there’s a chance that search engines find that content similar to published materials, since it pulls from the same sources.

2. Lack of creativity

AI doesn’t have emotional intelligence. So its function is to add facts, relying on existing web content and data, not the intent or common sense of human behavior.

3. Can’t create original content

As we’ve said, AI tools use existing data for creating content. It’s then clear that they can’t create original, fresh content, let alone trending subjects.

Said that, let’s dive into the question we all have in mind.

Can Google Detect AI Content Generation?

Short answer: Yes.

But let’s go to the message they’ve released, as of February 2023.

“Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.

When it comes to automatically generated content, our guidance has been consistent for years. Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.

This said, it’s important to recognize that not all use of automation, including AI generation, is spam.

Our advice for creators considering AI-generation

Creators can learn more about the concept of E-E-A-T on our Creating helpful, reliable, people-first content help page.

When to Use Artificial Intelligence in Content Creation

We cannot forget that our goal is to create high-quality content. So using AI-generated content won’t help us to achieve our goal.

Now, we can use artificial intelligence in content creation for the following purposes:

1) Research –

It can help you to research on topics you are not legit.

Don’t forget, though, to double-check the information.

2) Streamline processes –

AI can eliminate repetitive tasks and activate them without any human action.

3) Content curation –

Any creator knows the importance of content curation. With AI, it can speed up the process by getting updates.

Content Related: How to repurpose your social media content

4) Get personalized data –

Getting data is a crucial element in order to analyze our marketing efforts. Analyzing it will help us to give a better experience to your customer and create a personalized customer journey.

5) Other chores, like translate language.

Some AI tools translate content into different languages.

5 Best AI Content Creation Tools

It’s great to see the positive effects AI has had on improving the experience for both creators and customers.

Let’s look at some of the best AI content marketing tools that can be used for content creation:

  1. ChatGPT

The GPT-4 machine learning model from Open AI can generate any type of text because it was trained using internet data.

It may produce lengthier phrases based on the input because it is generative.

CopyAI can now produce short-form and long-form texts. Help you write Instagram captions, email subject lines, copy texts.

Surfer is an AI-powered content production tool that combines keyword research, content editing, domain analysis, and SERP analysis with content planning.

This is an AI content creation platform for marketing-related content.

Ideation, complete content generation, on-page search engine optimization, and content dissemination are just a few of the areas of content creation that it handles.

Neural Text is a platform that allows you to get AI-generated content based on keywords you input.


Artificial intelligence is revolutionizing how businesses create, repurpose and share content.

You can leverage your content creation with AI. However, you must be mindful of the risks involved in utilizing AI for content creation, even if it can be very useful in producing high-quality, tailored content.

At the end, AI can’t replace the qualities of human behavior: creativity and judgement.

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