Do you measure engagement on Twitter?
Twitter is all about engagement. Unless people are engaging with you on Twitter, you’re wasting your time.
Keeping that in mind, let’s discover some tactics to build more loyalty with your Twitter fans.
1. Use Hashtags
Hashtags double your engagement rate and create a higher visibility on Twitter.
Said that, don’t overuse it. Limit yourself to two hashtags per Tweet.
I’m saying this because tweets that use more than two hashtags have a 17% drop in engagement.
For more information about hashtags, check out: How to use hashtags on Twitter
2. Don’t use automatic direct messages
That’s a common practice I’ve seen in many platforms as Twitter and Instagram.
Auto messages are problematic because people don’t respond to robots (not yet), they respond to people. Imagine when you get a holiday message that was scheduled months ago, honestly it’s really a turn off.
If you want to develop loyal friends, start talking to people.
Be the one who’s actually starting conversations. Talk about your niche subject.
Be honest. Be human.
3. Share images
Buffer conducted an A/B Test adding photos to social shares
They A/B tested tweets with pictures and tweets without, and they analyzed the clicks, retweets, and favorites from each group. The pictures group was the clear winner, outperforming text tweets in every category:
- 18 percent more clicks.
- 89 percent more favorites.
- 150 percent more retweets.
4. Develop a voice for your brand
Voice and tone matter to your social media.
How to develop a voice?
You can develop a voice for your brand by examining your culture, community and conversation.
- Cuture. What does your company stand for?
- Community. As you monitor conversations your customers and folllowers are involved in, pay attention to the tone and vocabulary they use.
- Conversation. Personality and authenticity are key.
Stephanie Schwab breaks the concept of Voice in the graphic below.
Be Creative | Be Social