Top 17 Social Media Content Ideas

Top 17 Social Media Content Ideas

Social media continues to remain one of the best ways to reach and connect with the targeted audience in any business industry.

Yet the number one question companies ask when it comes to social media marketing is What do we post on social media?

This list of 17 social media content ideas will keep your social marketing strategy inspired.


We are talking about inspiring or motivational quotes with a hint of your business/product idea.

2. User-generated Content

User-generated content (UGC) is any content—text, videos, images, reviews, etc. —created by people. And brands will share it on their own social media accounts, website, and other marketing channels.

3. Company Blog Posts

Build an audience through consistency and capturing people’s attention with your blog posts.

4. Industry Updates

Share interesting industry updates, data and statistics.

5. Infographics

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

6. Product Photos

Bright, colorful photos will capture the attention of your followers. To get engagement, share only the beautiful ones.

7. Ask fans to share photos with your product

Encourage your followers to share their photos using your product. Then you can re-share them on your feed

8. Memes or GIFs

A meme is an image, video, phrase with bolded, capitalized text that is virally shared across social media networks.

They are great for humanizing your brand and sharing it on social media with an authentic voice.

9. Book Recommendation

Recommend books about your industry.

10. Giveaways

A giveaway is a prize given away by a person or business as a reward usually for promotion purposes.

Social media giveaways can help you grow your brand rapidly. They can boost your brand awareness, engagement, and sales. Actually running social media giveaways can speed up growth by up to 70%

11. Questions

Ask your fans for an opinion on a hot topic and let them respond with an emoji.

12. Seasonal Posts

Seasonal content is content that is related to a specific season. It is a great way to stay relevant during a specific time period and keep up with trends that can either attract new followers or re-engage followers.

13. Event Promotion

You can create an Event Page on your Facebook page and then promote it on your social media channels.

14. A poll

Nowadays audience polls are integrated features on most major social media networks. It’s a way to drive engagement and gather data.

15. How-to tutorials

Whether it’s a brief tutorial or a mini-commercial for your business, videos are ideal for engagement.

16. Share your achievements

There are many ways to share company successes and milestones on social media.

  • Share a behind-the-scenes video
  • An employee spotlight
  • A celebratory contest

17. Curated Content

Content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels.

Be Creative | Be Social

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