If you want to drive targeted traffic, boost your site’s SEO and build brand loyalty, it is essential that you optimize your social media content.
Here are the top 5 type of social media content you can create today.
1. Visual content
Visual content is online content that’s primarily image-based. Common forms of visual content include pictures, diagrams, charts, infographics, online videos, screenshots, memes and slide decks. https://creativisocial.com/3-free-tools-creating-stunning-visual-content-3-herramientas-gratis-crear-contenido-visual/
According to studies conducted by Visual Teaching Alliance : http://visualteachingalliance.com/
- Eyes can process 36,000 visual messages per hour.
- The sense of a visual scene can be felt in less than 1/10 of a second.
- 90% of information transmitted to the brain is visual.
- Brain process visuals 60,000X faster than any text.
Use visual content that support the mission and purpose of your business. It can be informational or entertaining.
Types of social media content you could use to connect with your audience include:
- Behind-the-scenes images or videos
- Product previews for followers
- Stories
- Employee features
- Photos from events you’re attending
Starbucks gives us a great example of visual content.
https://www.instagram.com/p/B7_ifsOnneK/utm_source=ig_web_button_share_sheet
2. Video content
Video content is the present (and the future) of social media marketing.
Why?
- 78% of people watch online videos every week, and 55% view online videos every day.
- Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
- Nearly 50% of all video is watched on a mobile device.
The video you decide to create should tell your story, in your voice, and with your tone.
Keep it short. Videos up to 2 minutes long get the most engagement.
Build curiosity. Asking questions will encourage more views.
Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks.
3. Infographic content
Do you know that the most shared content on social media is infographics?
Either informational or entertaining, the information is eye-catching and easy to consume.
How can you create an awesome infographic?
- Find a topic that your audience cares about.
- Gather the data you need to compile your infographic
CreativiSocial Tip: Head over Google “News” and enter:
<<Keyword>> + Study
<<Keyword>> + Industry study
<<Keyword>> + Market research
- Invest in a professional design
- Promote it
Here’s an example of an infographic that went viral: Most Valued Companies in Past 100 Years.
4. Educational content
“Education is the most powerful weapon to change the world.”
Nelson Mandela
Types of social media content you can use include informative blog posts, industry research, case studies, tips and tricks, and how-to posts. A study by Okdork found out that long form content gets more social shares than short form content. https://okdork.com/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us
Readers find especially the How-to content valuable because they’re looking for a solution to a problem.
An example of a company that is successfully working this educational angle is IBM. In IBM’s “Sim City”-style business simulation game, “CityOne,” players are challenged to solve problems in four key areas — banking, retail, energy, and water. https://www.ibm.com/
5. Entertaining Content
According to UCLA Researchers, there are three types of ideas and social media content that people like to share. http://newsroom.ucla.edu/releases/how-the-brain-creates-buzz-247204
The entertaining content makes people feel good so that’s why they like to share that experience with others.
The types of social media content to consider as entertaining include memes, puzzles, jokes, comics, contests or giveaways, and nostalgia-related content.
Oreo gives us a great example:
Power out? No problem. pic.twitter.com/dnQ7pOgC
— OREO Cookie (@Oreo) February 4, 2013
Conclusion
Before creating any type of content, get to know your audience, what their interests are.
Once you know, you can try some of the five types of social media content explained above and test them.
Do not forget to elaborate a social media strategy for your audience.
Be Creative | Be Social