Want to know how to leverage your social media marketing with Instagram Reels strategies for businesses?
Instagram is the social media channel used by businesses for engagement, generate leads, and convert.
According to Growthoid, here’s the proven stats:
- 81% of people use Instagram for research on companies, products, and services.
- 50% of people have visited a website to purchase a product or service they saw on the app
- Shoppable posts are tapped by over 130 million user every month
The truth is, since Reels appeared in the scenery two years ago, it has helped businesses to multiply their reach by itself.
So, how can we make that impact to audiences with Reels?
In this post, we are going to share 7 Instagram Reels Strategies for businesses to reach more people and position themselves.
Table of Contents
What Are Instagram Reels?
Instagram Reels are full-screen vertical videos that can be up to 90 seconds long, and come with editing tools and audio tracks.
You can use stickers, interactive backgrounds, filters, captions and so on.
Instagram Reels vs Instagram Stories
Are Reels like Stories?
No. Stories disappear after 24 hours, though you can always highlight them, so your audience can go to your profile and see them by clicking on the highlight.
Reels remain until you delete them.
Are Reels Favored By Instagram Reels Algorithm?
Instagram Reels algorithm determines which Reels you are going to see in your Feed.
Keep in mind that the algorithm takes into consideration many elements, like the following:
- Your interaction with users.
- Your content interest
- New content
- Popular content
How To Discover Instagram Reels
You can discover Instagram Reels in different sections of the Instagram app:
1. Your business account or your competitor’s account –
Go to your profile (or your competitor’s account) and tap the Reel icon which is placed above the account’s feed.
2. Your main Feed –
As you scroll your main Feed, you’ll see Reels from accounts you follow.
3. The Reels Tab –
Go to your Instagram Homepage, at the bottom tap the Reels icon. You’ll see an endless feed of Reels chosen by the Instagram Reels algorithm.
4. The Explore Tab –
Go to the explore tab, where you’ll find not only Reels but also Instagram Posts and Instagram Stories selected by the Instagram algorithm
5 Steps To Creating An Instagram Reel
Adding a visual experience without a strategy can be daunting. Here you have 5 steps that will help you to create your first (and many more) Instagram Reels.
1. Research your niche
Understand your audience and customer’s needs and wants.
2. Define the purpose
What’s the problem (or purpose) we will address
3. Come up with ideas
Brainstorm the ideas that help solve the main problem.
4. Shoot an Instagram Reel and add effects
5. Share it and track the results
7 Instagram Reels Strategies For Businesses
1. Share educational content
Creating content for Instagram Reels should be fun, and entertaining for your audience. That doesn’t mean you can’t educate or showcase your products or services. But in an innovative and creative way.
You can use memes and share a “behind the scenes” culture to inspire your audience.
2. Use trending audio
If you are an Instagram user, you might have noticed that many creators use the same audio clips.
As they gained more popularity, they can help you get more views since users search for sounds.
How can you find and use trending audio?
Go to the Instagram Reels Tab, and scroll down, noticing the songs and audio clips you hear.
Then, at the bottom you’ll see an arrow next to the name of the sound, that means it’s trending. Tap on the sound name, and save it for later.
3. Use eye-catching Instagram Reel covers
Using eye-catching Instagram Reel covers is very important.
If you wish a bigger impact visually, help your audience to know what to expect, it’s crucial that you take the time to create a Reels custom cover.
It will definitely boost your views.
4. Use hashtags related to your niche and Reel
Hashtags can help businesses reach more audiences, group content, monitor conversations, and generate web traffic.
We recommend you to use them. Though, make sure they are related to your niche and the content you are sharing.
5. Promote sales as an Instagram Reel Strategy
Yes, you can sell through Reels.
Offer a flash sale for 24 hours of your best product or service, using 3-5 vertical-full screen images as your landing page.
Remember to link it to your sales page.
Related Content: How to Turn Instagram Fans Into Customers
6. Repurpose TikTok Videos
Are you using TikTok? If not, you should. 🙂
If some videos have received a good response on TikTok, use them on Instagram Reels.
Or you can also use the same video on both platforms as a norm.
Related Content: How to Grow Your Business with TikTok: 9 Strategies
7. Post consistently
Perhaps one of the most underestimated strategy (mostly by new users) is consistency.
Instagram algorithm rewards your performance on the platform. So don’t just use Reels, but also all the other features such as Live, Post, Carousels, etc.
You can definitely leverage Instagram Reels in your marketing strategy.
Test the strategic tactics given above, and track the results.
Your business is a reel away from success!
Do not hesitate to contact us if you need help. We will be happy to guide you.