From podcasting, Clubhouse and Twitter Spaces, audio-based social platforms are all the rage nowadays.
Not sure how to use Twitter Spaces for your business?
In this article we are going to give you some ideas for using Twitter Spaces features, and how your brand can engage with its audience over live conversation.
What is Twitter Spaces?
Twitter Spaces is a place for users to host rooms where speakers can engage in real-time conversations.
These conversations are public, and listeners can request to speak. You don’t have to be camera-ready, since the chat rooms are only for audio.
How to Create a Twitter Space?
Only people on Twitter for iOS and Android can start a Space.
First, as a host on iOS, you can start a Space in two ways: Tap and hold down the compose button on your Home timeline. Then, tap the Spaces icon (a bunch of circles forming a diamond shape) on the far left.
Second, you can also tap on your profile image at the top of your timeline.
Who Can Speak in Your Space?
As a creator of a Space, you can choose who can speak. Listeners have to request permission to speak from the host. They only need to tap on the Request icon below the microphone.
Overall, up to 13 people (including the host and 2 co-hosts) can speak in a Space at any given time.
If you want to make it easier for your listeners to follow the conversation, you can turn on the “captions” feature.
How Twitter Spaces Can Benefit Your Business
Using Twitter Spaces can be a game changer for business. If your audience is active on Twitter, it’s worth considering including Twitter Spaces in your marketing strategy.
There are many reasons why Twitter Spaces is beneficial for your business. Here are a few reasons:
1. You can reach and grow your audience
According to SocialPilot, Twitter has over 353 million active users scattered around the world.
2. It is a great avenue to build community
You can host a conversation without worrying about the concerns of doing a live video. As more laid back chat, it’s easy to build relationships with the audience.
3. Have instant reactions, gaining valuable information from the audience.
4. Get more leads and sales.
Related content: Twitter Tactics to Increase Your Engagement
How to use Twitter Spaces for business
First off, think strategically.
Questions to build your strategy:
- What do we want to achieve with Twitter Spaces?
- What are the subjects our target audience will be interested?
Now, let’s dive in some ideas for your brand to rock on Twitter Spaces.
1. Announce product releases or new offerings
At the time of presenting a new offering, live audio helps your brand get honest feedback from the audience. No need to waste your time and effort to introduce an offer no one is interested in.
Likewise, you are able to create a story behind a product release. Using Twitter Spaces, you can design it to create emotion and engage your customers to participate.
2. Host Q&A sessions
Some brands use a Twitter account as a brand support for its customers. Why don’t you go live and answer all the burning questions so the whole audience can benefit from.
You can also take questions as they are coming in.
In any way, hosting a live Q&A is an excellent idea to discuss issues, and a valuable tactic to provide expert service.
3. Hold virtual events
As you can schedule a Space, you can host a weekly or monthly meetup with Twitter Spaces.
To schedule a Space, tap Schedule for later. Choose the date and time you’d like your Space to go live. And voilà!
It’s a stress-free networking where you can meet people and exchange expertise. Encourage your audience to request the mic and introduce themselves. It’s a virtual networking!
4. Choose a guest and host a podcast
As we said before, podcasts are hot right now.
You can discuss new trending news and industry topics with an expert as a guest.
And holding a live podcast can place podcasting to a different level since it can profit from “the right now” moment and keep engaged your listeners.
5. Conduct “How to” or tutorials
If you want to learn a topic, tutorials and “How to” are very useful. They are tips on how to approach a skill.
So if your brand has a product manual, you can conduct a live tutorial on Twitter Spaces and explain step-by-step its function.
Now you can leverage your live engagement with Twitter Spaces for your brand.
With the above step-by-step process, go and create your first Space. Invite people and request their feedback. Above all, give them valuable insights. It’s all about creating community!