Do you want to promote your brand on Social Media?
Social media platforms offer an incredible opportunity for businesses to:
1) Build brand awareness,
2) Develop customer relationships, and
3) Increase leads and sales.
But first, let’s find out what a brand is.
What Is a Brand?
The Dictionary of Brand defines brand as,
“A person’s perception of a product, service, experience, or organization.”
While people have personalities, businesses have brands.
Though, it is true that brands mean different things to different people. It’s all about perception, feelings.
What Are Brand Identity Elements?
Brand identity elements are the unique aspects of your brand, that help your business to stand out from your competitors.
A brand is more than a logo. It’s:
- A voice
- A visual identity
- Their values
- A promise
- A market positioning
Related Content: 4 Brand identity essentials for social media
Benefits of Social Media Marketing
Social media marketing enables brands to build and maintain relationships with their audiences on various social channels, where the customer is the real protagonist.
There are many benefits of using social media. We mention 4:
- Brand awareness
- Faster and easier communication with your customers
- Top of mind awareness
- Digital marketing positioning
Related Content: How to build your social media marketing strategy
How To Promote Your Brand On Social Media: 10 Easy Tactics
1. Research Your Target Audience And Competitors
You can start by compiling data on your current customers, and then get as much information from the social media analytics.
Don’t get obsessed with competitors, but keep an eye on them. And we say this because they can provide valuable information. Think of keywords, links… and if they are also applying some techniques, it challenges you to improve them.
Remember that what makes the difference is to give value to your audience.
2. Decide Which Platforms Are Right For You
Once you know who your target audience is, you have to decide which platforms they use.
Most likely, your audience uses many social media platforms. However, be honest about how many platforms you can build a solid presence on.
Social media requires many resources and time, so better to build a strong presence on one platform than to be inconsistent in several channels.
Check out The World’s Most-Used Social Media Platforms as of April 2022, according to DataReportal and Hootsuite.
3. Focus On Quality Content Over Quantity Content
When it comes to social media marketing, content is essential.
Quality content means solving problems for your target audience. Your content must be valuable to them.
Valuable content inspires them, feeds them with knowledge and experiences, and even entertains them.
Related Content: How to Create a Content Strategy in 6 Easy Steps
4. Pay Attention To Trends
Have you heard of the saying, “Monkey see, monkey do?”
You should consider trends as inspiration.
For instance, let’s answer the following questions:
- What about that meme that went viral?
- And that song that is hitting hard?
The answers will give you information to understand what content people like and inspire you to create similar content.
5. Build Relationships
Every post you publish should have an objective.
Don’t forget to publish content that aims for engagement.
How?
We share with you the types of content that can help to achieve this goal:
- How-to guides
- Quotes
- Post in the form of lists
- Infographics
- Meme
Remember to use a Call-to-action in every post.
6. Use The Right Tools
There are uncountable social media tools, and we can’t name them all. But we share the 4 types of social media tools that will help you to keep productive:
- Content curation tools
- Social media scheduling tools
- Content creation tools
- Social media analytic tools
7. Don’t Underestimate Hashtags
Every platform has its own rules. Come up with a good strategy that helps your business to get found.
A good tip would be to use hashtags related to your niche.
8. Sell Your Stuff
Social media marketing has evolved in recent years. The chart below reveals that 26.6% of the users of social media platforms use them to finding products to purchase.
Actually, you don’t even need a website to sell your products and services. You’ll do with social shopping tools, to begin with.
9. Mix Up Your Formats
We can’t emphasize how important it is the content you share on social media.
You can create different types of content using images, videos, and infographics.
And then adapt them to the platform.
For instance, on Instagram, we can make a photo, a video, a carousel, a reel, a live video…
10. Track and refine your performance
You cannot improve your results unless you analyze what works and what doesn’t.
We share with you some of the best effective tools to audit your brand on social media:
Conclusion
Social media marketing is essential to market your brand.
Here you have 10 easy tactics on how to promote your brand on social media. First, elaborate a strategy, and then implement all the tactics.
You find this information very useful, but you are considering to use some help from professionals. We will be pleased to help you.