How to market your business on LinkedIn

How can your company use LinkedIn?

Here are 5 easy tips to help grow your company through LinkedIn.

#1. Create your own LinkedIn profile

Tips on how to optimize your LinkedIn profile:

  1. Use a professional-quality photo. 400 x 400 pixels
  2. Upload a branding banner image. 1536 x 768 pixels.
  3. Write a clear and concise headline.
  4. The summary should include relevant keywords.

READ MORE: The ultimate checklist to make your LinkedIn profile your best personal branding tool

#2. Create a page for your business to showcase your expertise

  • Optimize your company page:
    1. Insert keywords.
    2. Create links to your company page.
    3. Share relevant content.

#3. Publish regularly content on your page

Writing and sharing articles helps you gain exposure and improve ranking in LinkedIn.

Not sure what to share on your LinkedIn Company page?

READ MORE: What to share on your LinkedIn company page

#4. Easily message a connection

A new messaging feature helps you connect and unlock new opportunities.

#5. Join groups that focus on your areas of expertise

Joining a group helps you stay informed and keep in touch with people who share your interests.

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