For starters, don’t consider social media as a distraction but a powerful vehicle of engagement.
To identify the most important aspects of your social media, you must be strategic.
What do we mean by being strategic?
A Social Media Plan
You have to create a well-built social media plan, which should include:
• Setting goals and objectives
• Researching your target audience and your main competitor
• Creating a social media content strategy
• Elaborating a social media calendar
• Measuring your metrics and KPIs
Social Media Management doesn’t Have to Make you Lose your Mind
Social media management doesn’t have to make you lose your mind. Here are some tips you can use to save time and engage with your audience wisely.
1. Choose your social media platforms
It is unrealistic to think that you can master every social platform. Focus on a couple of social media channels.
Choose wisely. Pay attention to your target since each platform caters to a different type of audience.
2. Set up systems and procedures
Systems are a collection of procedures used to manage work flow in a disparate social media environment.
You set them in place to reach your goals.
What do the systems involve?
We use tools to schedule and automate our social media activity:
- Nelio Content – Nelio Content is a wordpress plugin that helps you schedule, create and promote your blog posts on your social media (Twitter, Facebook, LinkedIn, Instagram and Pinterest).
- Buffer – It is an easy-to-use management tool.
- Virtual queue to fill your content.
- Schedule your content throughout the day.
- Analyze your engagement and reach.
3. Sprout Social – Sprout Social is a social media management tool created to help businesses grow their social media presence. Suitable for social media agencies since it allows you to manage multiple accounts.
3. Automating social media posts
With automatic social media posting, you write and design your content, then simply use software tools to share at a later date.
Tools that can be useful are:
- Sendible – Collaborate with your clients and teams to plan, post, and measure the success of content on every platform.
- Missinglettr – It helps you easily create up to 12 months of social posts from one blog post so you can drive more traffic to your website on autopilot.
- Awario – It is a powerful social media listening tool that makes it easy to monitor keywords and brand mentions across the web, including Twitter, Facebook, Instagram, and YouTube.
4. Scheduling posts in advance
One of the benefits of using a social media scheduler is that you can schedule posts for times when you’re not at work. Schedule your social media management into your week.
Take a look at some of the best social media scheduling tools here.
5. Engaging Effectively
It’s not enough to create, schedule and publish social media content. You must engage with your audience, which means you have to interact with them.
How can we engage with our audience?
- Respond to comments, direct messages
- Follow people back
- Share other account’s posts
- Do “likes”, Retweets…
While we think it’s necessary at least to learn the ropes of the social media networks, you can hire an agency to do this work for you. Think about your needs and let professionals work in order to achieve your goals.
Be Creative | Be Social