Are you considering TikTok Marketing to grow your business?
If you are thinking that this platform is for kids, think twice.
TikTok has 1.39 billion users, out of which 1 billion are monthly active users. As it’s true that the users of this app are of the groups of Millennials and Gen Zers, it’s also true that it’s expanding to older generations.
According to Statista, as of April 2022, it was found that 24 percent of TikTok’s global audience were women between the ages of 18 and 24 years, while male users of the same age made up approximately 18 percent of the platform’s audience. The online audience of the popular social video platform was further composed of 17 percent of female users aged between 25 and 34 years, and 14 percent of male users in the same age group.
So, yes, your business can definitely increase brand awareness, and achieve results.
How can your business leverage this platform? Isn’t your company late?
No. Your business can definitely build a successful presence on TikTok, increase brand awareness, and achieve results.
Here we are going to give you 9 strategies your business can implement right now to achieve success on TikTok.
Table of Contents
We are sure you’ve heard of TikTok.
But if you haven’t, don’t worry, we are going to introduce it to you.
TikTok is a social media channel (like Facebook, Instagram, Twitter, LinkedIn, etc.) that aims to get people together for different purposes:
- Showcase their talents
- Discover new trends
- Express themselves
What’s special? Or, let’s say, what’s different from the other platforms?
TikTok’s users can only upload and edit videos up to 10 minutes long. This length has been increased over time in order to give creators more flexibility when filming tutorials, demos, etc.
Should My Company Use TikTok Or Instagram?
Your company should take advantage of both platforms.
While there are many differences between these two platforms, such as the use of photos and length of videos, you can reach and impact new audiences, increase web traffic and drive sales.
Related Content: Instagram Marketing Strategy in 7 Steps
How To Create a TikTok Business Account?
If you are using TikTok for your business, you should create a TikTok business account to get access to metrics and audience insights.
Step-by-step TikTok business account Set Up:
- Go to your profile page.
- Open the Settings and Privacy tab in the top right corner.
- Tap Manage account.
- Under Account control, choose Switch to Business Account.
- Choose the category that best describes your account—TikTok offers categories from Art & Crafts to Personal Blog to Fitness to Machinery & Equipment.
- From there, you can add a business website and email to your profile.
Voilà! Ready to roll.
9 Strategies To Grow Your Business With TikTok:
Strategy #1 – Define Your Target And Perform a Competitive Audit
TikTok is popular for young people, but older cohorts are taking over this platform. Identify the audience that might be interested in your business.
Use the S.W.O.T. framework to identify each competitor’s strengths, weaknesses, opportunities, and threats.
Creativisocial Tip: You can create a company’s strength from your competitor’s weakness.
Strategy # 2 – Frequently Post Authentic And Original Content
It’s not the first time we say it, but we are not going to stop now.
Content is king.
Creating quality content is always a must, if you don’t take social media for granted.
It’s true that TikTok’s content is spontaneous and fun, but that doesn’t mean that posting relevant content should be dull.
Before creating content, raise these questions:
- How can we be authentic and original?
- How can we find an appealing design?
At the beginning, the key is to post regularly, so you can analyze what works and what doesn’t. Sometimes we can get surprised. More often.
Strategy #3 – Maximize Effectiveness With Precise Timing
What’s the right timing?
This is the million-dollar question.
Influencer Marketing Hub analyzed 10,000 TikTok posts and engagement rates worldwide, and found that the best times to post varied widely each day of the week.
So, the answer is, wait for it, it always depends on your audience. Insert wink emoji.
Strategy #4 – Use Captions
In order to amplify your brand message and make the content accessible to a broader audience, use captions on your videos.
Good captions help your company make a connection with your audience, and encourage them to engage.
Strategy #5 – Take Advantage Of Existing Trends For Your Business
TikTok is the platform of trends.
Your company should use these trends to have a lasting impact on popularity.
How can your company spot trends on Instagram?
- Keeping up-to-date songs
- Seeking specific trending hashtags.
Study them and take advantage of them for your business.
Strategy #6 – Boost Brand Awareness By Leveraging Partnerships
A strategy your company should use is leveraging partnerships with content creators.
They are great content creation partners, with their unique storytelling ability, authentic voice and trends knowledge.
TikTok Creator Marketplace is the official platform for brands and content creators to collaborate on TikTok with an analytics tool providing key insights about all listed creators, and a matchmaking service to connect with content creators.
Strategy #7 – Use Different Types Of Ads To Run Your TikTok Marketing Campaigns
TikTok is a platform to discover new products and services, so if you are looking for more sales, test the following types of ads:
1. In-Feed Ads –
In-Feed Ads are the video ads that appear in between user videos as you scroll through your For You page (FYP).
2. Spark Ads –
Spark Ads is for promoting your existing TikTok content and user videos, rather than create a video from scratch.
3. Brand Takeover Ads –
Brand Takeover Ads are full-screen ads and appear on the FYP immediately after someone opens TikTok, directing viewers to a Hashtag Challenge or landing page.
4. TopView Ads –
TopView Ads are the ones that appear upon opening the app — presenting a full-screen video to your targeted audience. They’re full-screen and auto-play with sound.
5. Branded Hashtag Challenge Ads –
The Branded Hashtag Challenge Ads are featured at the top of TikTok’s Discover Page for greater engagement.
6. Branded Effects-
Branded effects are branded shareable stickers, AR filters, and lenses in their advertising mix.
Creativisocial Tip: Strike the right balance between promotion and entertainment.
Strategy #8 – Maximize Your PPC Campaigns With CTAs
Telling your audience what’s the next step after viewing the video is important. Based on your business goals, pick a clickable CTA in TikTok’s ad Manager.
Remember to stick to one goal and CTA per campaign for better results.
Related Content: 5 Elements of Effective Calls-to-Action
Strategy #9 – Create Space For Creativity And Experiment To Grow Your Business On TikTok
This is perhaps the most underestimated, yet the most important one.
It’s crucial to think outside the box, and from time to time to forget what’s trending or not.
Let your team go with the flow, and be creative.
Sometimes the wild stuff is what works.
But, what about branding?
Be water, my friend.
It’s not too late. You can grow your business using TikTok.
If you want to achieve success on TikTok, above you have 9 strategies your business can implement right now.
Do not hesitate to contact us if you need help. We will be happy to guide you.