With more than 1.000 million users, Instagram is one of the more powerful marketing platforms.
As you may know, the best and traditional way to grow Instagram traffic organically is to comment, follow, like other posts and profiles. However, converting followers into customers takes more than just posting and using hashtags. You have to develop an Instagram Content Strategy.
We share with you some valuable tips on how to get more leads on Instagram.
1. Optimize Your Instagram Profile
Tip #1: Use it to attract your ideal audience
Tip #2: Use the name field to share your top targeted keywords
Tip #3: Tag related accounts and share your brand’s hashtag in your Instagram Bio
Tip #4: Drive traffic and make sales using Linktr.ee
Tip #5: Add a Call-To-Action for the link in your Instagram Bio
Tip #6: Add your contact details to your Instagram Bio
Tip #7: Choose the perfect Instagram Profile picture
Tip #8: Strategically use Instagram stories highlights in your Instagram Bio
2. Share valuable content consistently
Understand your target audience, define your value proposition and deliver it with your content.
When you share valuable content with your audience consistently, your brand will earn more credibility and trust.
3. Engage with your audience
Get them interested with a story, a recent event, a personal experience, a key information, etc… Remember that visual always gets more attention than written or verbal alone.
4. Include a call-to-action in your posts
To get your prospects to do what you want, it helps to include a compelling call to action. Read the blog post: The 5 elements of effective calls-to-action.
5. Leverage Instagram lead generation ads
Perhaps this is the simplest technique when talking about acquiring leads on Instagram. Creating ads on Instagram requires you to have a business account.
6. Design a landing page that delivers
The page should be scannable, create a seamless visual experience, and have a content that matches what people are expecting to find. Whatever promise your call-to-action sets up, your landing page should deliver.
7. Use the “Swipe Up” feature on Instagram Stories
If your account has more than 10,000 followers, this is a feature you should use to your advantage.
How to add a link to Instagram Stories:
- From the feed, swipe right, or tap the plus icon by your profile picture in the top left corner.
- Capture or upload your content.
- Click the chain icon and add your link.
8. Create shoppable content
Tagging products in Instagram is not just a good way to increase sales. Even if a tap does not result in a buy, you can consider it a lead collected on an interested customer.
We’ve rounded up 4 of the best tips for creating great shopping posts:
Tip #1: Make sure your shopping posts are in line with your overall aesthetic
Tip #2: Use descriptive hashatgs so your products are “searchable” and “followable”
Tip #3: Spread out your shoppable posts throughout your grid
Tip #4: Use Instagram Stories videos to show your product in action
Don’t forget to track and measure your Instagram Shopping posts with Instagram Analytics
9. Share user-generated content
User-generated content is any unpaid content put out by fans and it’s huge when it comes to social proof. People just trust what other people tell them about a product or brand, even if those other people are online.
10. Use Instagram stories and live videos
You can use Instagram stories or live videos to share valuable content that resonates with the target audience.
Organic stories will be available to your followers and will disappears after 24 hours. On the other hand, when you start a live video, your followers will get a notification on their phone.
By mastering and following the above tips, you can perfect the art of marketing and generating leads on Instagram. When working on your campaigns, remember to create a dedicated landing page.
Be Creative | Be Social