As you may know, hashtags help Instagram users discover content and accounts to follow. They categorize content.
Here are the news: Instagram recently rolled out the ability to follow hashtags.
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What does it mean?
It means that instead of having to search for an Instagram hashtag, your posts will show up automatically in the feeds of your prospects. Till now, the Instagram algorithm has been favoring the use of specific and relevant hashtags. This new feature makes using the right hashtags even more crucial to your IG success.
How to follow Instagram hashtags?
Step # 1. Go to the Explore Page, type in the hashtag you want to follow and tap on it.
For instance, wmc18 [World Mobile Congress 18]
Step # 2. To follow that hashtag and see the content in your feed, tap the follow button.
If at some point you don’t wish to keep following a hashtag, you can always come back to the hashtags gallery, tap on Following and unfollow it from the pop-up menu.
How to manage your content feed?
You can always manage what kind of content you want to see on your Instagram feed.
You’ll recognize your followed hashtags in your Instagram feed by seeing the hashtag listed next to the current photo and the colored hashtag symbol.
Like and comment that content, so the IG algorithm will keep giving your more of it.
What if you don’t like that type of content but you want to keep following that hashtag?
Tap on the three-dot icon for that post and then tap on Don’t show for this hashtag. This action will educate the IG algorithm on your content preferences.
What type of hashtags should a business follow?
- Your own branded hashtags. Your name brand used by your audience can build brand awareness and brand recognition.
- Hashtags for events. Creating and successfully launching a hashtag for an event could significantly help boost promotions and social media marketing campaigns.
- Hashtags related to your industry. By following hashtags related to your industry, you’ll be able to gather new suggestions.
- Hashtags to find inspiration. Choose the hashtags that your ideal client would search for.
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