Are you looking to build a community strategy?
If you are trying to attract a larger audience, in this article you will discover how to get more followers on Instagram and TikTok organically.
Related Content: Instagram vs TikTok: Key Differences
Table of Contents
What’s a Community Strategy
A community strategy is a plan for building and engaging a community around a brand, product, or service. The goal of a community strategy is to create a sense of belonging and loyalty among community members, and to foster a culture of collaboration and engagement.
A community strategy typically includes the following elements:
1. Audience segmentation
Identifying the key groups of people who are likely to be interested in the brand or product, and tailoring the community strategy to their specific needs and preferences.
2. Platform selection
Choosing the most appropriate platforms for building and engaging the community, such as social media platforms, forums, chat rooms, or community-specific platforms.
Here we are going to cover how to build a community strategy on two platforms: Instagram and TikTok.
3. Content creation
Developing a content strategy that provides value to the community members and encourages engagement. This can include blog posts, videos, podcasts, webinars, and other types of content.
4. Engagement tactics
Developing tactics to encourage community members to participate, share their insights and experiences, and interact with each other. This can include contests, polls, surveys, live events, and other types of engagement activities.
5. Community management
Establishing guidelines for community members and managing the community to ensure that conversations remain respectful and on-topic, and that any issues or concerns are addressed in a timely manner.
6. Performance measurement
Establishing metrics for measuring the success of the community strategy, such as engagement rates, follower growth, impressions, and customer retention.
A strong community strategy can help build a loyal customer base and improve the overall customer experience, as well as provide valuable insights and feedback for the brand or product.
How To Build a Community Strategy on Instagram
Building a community strategy on Instagram involves a number of key steps.
What’s not allowed on Instagram
There are some actions that are banned from Instagram, and won’t allow you to build a community:
- Follow and Unfollow
- Buying followers and likes
- Buying someone’s account
- Copyright infringement
- Banned hashtags
Strategies To Build a Community On Instagram
There are some strategies you can implement to build a community on Instagram:
1) Create and share engaging content
Develop a content strategy that provides value to your audience and encourages engagement. This can include:
- Educational content
- Informational content
- Entertaining content
- High-value content
- User-generated content
Creativisocial tip: Use Instagram Reels and vertical content to reach new audiences.
2) Use hashtags
Use relevant and popular hashtags to help your content reach a wider audience and to attract new followers who are interested in your brand or product. Remember to use content-related hashtags.
Related content: How to Use Instagram Hashtags for Business
3) Engage with your audience
Respond to comments and direct messages in a timely manner, and use Instagram’s interactive features, such as polls and quizzes, to encourage engagement.
4) Host contests and giveaways
Use contests and giveaways to encourage user-generated content and to reward your most engaged followers.
5) Collaborate with influencers
Partner with Instagram influencers who have a strong engagement in your target audience to help promote your brand or product.
Related Content: Influencer Marketing: A Complete Guide
Overall, building a community on Instagram requires a consistent and strategic approach, as well as a deep understanding of your target audience and their interests and needs.
How To Build a Community Strategy on TikTok
Building a community strategy on TikTok involves a number of key strategies, including:
1) Create and share engaging content
Develop a content strategy that is unique, fun, and entertaining.
Use popular TikTok formats, such as challenges, trends, and dances, to engage your audience and increase visibility.
2) Use hashtags
Use relevant and popular hashtags to help your content reach a wider audience and to attract new followers who are interested in your brand or product.
3) Engage with your audience
Respond to comments and direct messages in a timely manner, and use TikTok’s interactive features, such as duets and stitches, to encourage engagement.
4) Collaborate with other creators
Partner with other creators who have a strong following in your target audience to help promote your brand or product.
5) Use paid advertising
Utilize TikTok’s paid advertising options, such as in-feed ads and brand takeovers, to increase visibility and reach a wider audience.
Overall, building a community on TikTok requires a creative and innovative approach, as well as a deep understanding of your target audience and their interests and needs.
Differences Between Building a Community on Instagram or TikTok
While Instagram and TikTok are both popular social media platforms, they have some key differences that can affect how you build a community on each platform.
Here are a few differences to consider:
- Demographics
Instagram has a slightly older user base than TikTok, with a higher percentage of users in the 18-34 age range. TikTok, on the other hand, has a younger user base, with a higher percentage of users in the 16-24 age range.
- Content types
While both platforms allow for photos and videos, TikTok is known for its short-form videos that use popular music and special effects from the beginning. Instagram also has video capabilities, above all with the introduction of Instagram Reels.
- Algorithm
Instagram and TikTok both use algorithms to determine what content to show users, but the specifics of the algorithms are different. For example, TikTok’s algorithm places a strong emphasis on engagement, while Instagram’s algorithm prioritizes content that is relevant to the user’s interests.
- Discoverability
TikTok is known for its “For You” page, which features content from creators that the user may not follow but that the algorithm has determined is relevant or interesting. Instagram does have a Explore page, but it’s not as prominent as TikTok’s “For You” page.
Understanding the unique features and strengths of each platform can help you create a community strategy that is tailored to the platform and your target audience.
Conclusion
Above we have covered community building strategies.
It’s time for you to put them into practice, and create a community loyal to your brand.