Deadly Phrases: Avoid These Sales Deal Killers


In the world of sales, effective communication is paramount. Every word spoken during a sales pitch can either propel the deal forward or bring it to a screeching halt. It’s crucial for sales professionals to be mindful of the phrases they use, as certain words and expressions have the potential to kill a sales deal.

In this article, we share some common phrases that can be detrimental to your sales efforts and provide insights on how to navigate through potential pitfalls.

Deadly Phrases: Avoid These Sales Deal Killers

1. “To be honest…”

While honesty is generally valued, this phrase can raise red flags in a sales conversation. It implies that the speaker may not have been completely truthful up to that point. Instead, strive to maintain transparency throughout the entire conversation, ensuring trust is built from the start.

2.”Our product/service is the best on the market.”

Claiming superiority without providing concrete evidence can come across as arrogant and turn potential customers away. Focus on the unique value propositions and benefits your product or service offers, supported by relevant data and customer testimonials.

3. “I’m not sure if this is the right fit for you.”

Expressing uncertainty about your own product or service undermines confidence. Instead, be prepared to address any concerns or questions the prospect may have and guide them toward a decision that aligns with their needs.

4. “It’s not my fault, but…”

Blaming others or external factors for challenges can make you appear unaccountable and unwilling to take responsibility. Instead, focus on finding solutions and demonstrating your commitment to resolving issues.

5. “This is the best deal you’ll ever get.”

Creating a false sense of urgency or making grandiose claims can erode trust. Instead, provide clear and honest information about the value of your offering, allowing the prospect to make an informed decision based on facts rather than pressure tactics.

6. “I can offer you a discount, but only if you buy today.”

While discounts can be effective, attaching them to artificial time constraints can make your offer seem insincere. If discounts are available, communicate them as part of a broader value proposition and be transparent about any conditions.

7. “We don’t usually do this, but for you, we can make an exception.”

Making exceptions for one client may breed resentment among others and compromise the integrity of your pricing structure. If flexibility is possible, frame it within a broader context that aligns with your company’s policies and values.

Related content: How To Create a Sales Plan


In the fast-paced world of sales, the words you choose can make or break a deal. Avoiding these deadly phrases and adopting a more strategic, customer-centric approach will not only enhance your credibility but also increase the likelihood of closing successful deals.

Keep in mind that effective communication is the key to building lasting relationships and ensuring your sales pitch leaves a positive and lasting impression.

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