Landing pages are a crucial element to implement a lead acquisition or conversion strategy for your online business.
As they are used to push the potential customer at the end of the sales funnel, the conversion rate can have a higher impact if the landing page is really optimized.
In this post, we share the best landing page builder tools, so you can have a high conversion rate.
Related Content: What Is A Sales Funnel And How To Create One?
What Is a Landing Page
A landing page is a one-page website with the main purpose of promoting your product or service, or getting leads by making your prospects to sign up.
Can I Create a Landing Page Myself?
According to Wordstream, the average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31%. However, the top 10% has conversion rates of 11.45%.
So answering the question: Yes, you can create a landing page yourself, but chances are it won’t turn out so well, and your conversion rate will drop drastically.
On the other hand, you can hire a developer, which will not only be expensive, but it will take time, if he really knows the elements that should integrate it.
How To Create a Great Landing Page: Essential Elements
A landing page must include the following elements:
- An image or video of your offer.
- A unique selling proposition (USP)
- Benefits of your offer
- Social proof
- Call to Action
Keeping the above elements in mind, you can structure your landing page into the following building blocks:
First Building Block
The first building block should contain the following elements:
- BRANDING (Logo, colors, font). You should keep the branding along the landing page.
- IMAGE or VIDEO. It’s a visual element of your offer.
- HEADER. It sums up what you offer, and should match what was clicked.
- SUPPORTING COPY. A short paragraph or bullet points that provide benefits and profits.
Second Building Block
The second part is formed by:
- SUPPORTING COPY. Explain the details of your product or service. If you sell an online course, detail the syllabus.
On a ribbon of a different color:
- LIST OF BENEFITS OR PROMISES.
- SOCIAL PROOF. Testimonials, customer logos, reviews, to encourage the indecisive ones.
Third Building Block
We should end up in the landing page with the following elements:
- REINFORCING STATEMENT that maintains interest
- SUPPORTING COPY that sums up the offer. Highlight the discount if any.
- A shortlist of the major BENEFITS of your product or service.
- Additional FEATURES
Related Content: 5 Elements of Effective Calls-to-Action
Best Landing Page Builder Tools To Convert
You don’t have to struggle in building a landing page anymore. Here are the best landing page builder tools in the market:
Unbounce is a drag-and-drop landing page creator. They offer a form builder, analytics that are integrated into the website, split testing, and a library of starter template pages. You also get pop-ups with varied degrees of sophistication and an alert bar, which are generally common features.
With Leadpages, you can quickly create eye-catching opt-in campaigns that gather leads, convert visitors into buyers.
There’s the feature of integrating all of your preferred digital marketing tools, including Facebook ads, Google Ads, and e-commerce.
With construction components and the WYSIWYG editor, Instapage offers a flexible and simple landing page development experience.
With Clickfunnels, you can build a sales funnel to convert more prospects into paying clients. You may also establish a secret area, campaigns around your websites, sales pages, and lead pages. It is highly comprehensive, but it is also very pricey.
Wishpond is a landing page builder that is attractive, simple to use, and effective.
Their pre-designed templates have buttons and text put in the appropriate places and colors to encourage users to click; all you need to do to make it yours is modify the assets and add your own branding.
6. SWIPE PAGES
Swipe Pages enables you to create fast, mobile-optimized landing pages. For mobile pages, they’re one of the best landing page builders.
7. OPTIMIZE PRESS
OptimizePress is a landing page builder that contains over 50 templates. They integrate with automation engines like Zapier. It’s also a funnel builder.
We know that creating a landing page can be a challenging job, but using a non-optimized landing page is totally a dealbreaker.
The good news is, there are useful tools in the market that can do the job for us easily and quickly.
Hope this post can help you understand and test some of the best landing page builders to convert.
Your business is unique, with your unique needs. We are sure you’ll find here the best tool for your business, according to your needs.