8 Best Customer Service Books You Need to Read


Providing exceptional customer service is a key differentiator for companies looking to stand out from the crowd. Happy and loyal customers not only drive revenue but also become brand advocates, spreading the word about their positive experiences.

To excel in customer service, you need to constantly learn and improve your skills. One effective way to do this is by reading some of the best customer service books available.

In this article, we’ll explore a selection of these insightful books that can help you and your team provide world-class customer service.

Related content: Strategies to Build and Maintain Strong Customer Relationships

8 Best Customer Service Books You Need to Read

1.”Delivering Happiness” by Tony Hsieh

Tony Hsieh, the former CEO of Zappos, shares his journey in building a customer-centric company in “Delivering Happiness.”

This book highlights how a strong company culture, employee happiness, and a relentless focus on customer satisfaction can lead to extraordinary business success. It’s a powerful read that combines personal anecdotes with practical advice.

2. “The Customer Rules” by Lee Cockerell

Lee Cockerell, the former Executive Vice President of Operations at Walt Disney World Resort, shares 39 essential rules for delivering excellent customer service in “The Customer Rules.”

Drawing from his extensive experience at Disney, Cockerell provides actionable strategies for creating a magical customer experience.

3. “Never Lose a Customer Again” by Joey Coleman

In “Never Lose a Customer Again,” Joey Coleman reveals his innovative techniques for transforming one-time customers into lifelong advocates. Coleman’s customer journey framework helps businesses understand their customers’ needs, delivering remarkable experiences at every stage of the relationship.

4. “Customer Satisfaction is Worthless, Customer Loyalty is Priceless” by Jeffrey Gitomer

Jeffrey Gitomer is known for his sales and customer service expertise, and in this book “Customer Satisfaction is Worthless, Customer Loyalty is Priceless“, he emphasizes the importance of customer loyalty.

Gitomer provides practical tips for building long-term customer relationships and creating a loyal customer base that can lead to sustainable success.

5. “Moments of Magic” by Shep Hyken

Shep Hyken’s “Moments of Magic” explores the concept of delivering consistent, positive experiences to customers. By highlighting real-world examples and case studies, Hyken shows how you can turn everyday interactions into moments of customer delight.

6. “Raving Fans” by Ken Blanchard and Sheldon Bowles

Raving Fans” is a classic in the realm of customer service literature. Ken Blanchard and Sheldon Bowles provide a straightforward and engaging approach to creating customers who are not just satisfied but absolutely enthusiastic about your brand.

This book will help you cultivate a customer base that raves about your business.

7. “Hug Your Customers” by Jack Mitchell

Jack Mitchell, the CEO of Mitchells, a high-end clothing store, discusses the power of personal relationships in customer service in “Hug Your Customers.”

He shares practical examples of how his family business built a loyal clientele through outstanding customer care and genuine connections.

8. “The Best Service is No Service” by Bill Price and David Jaffe

In “The Best Service is No Service,” Bill Price and David Jaffe challenge the conventional wisdom that great customer service means fixing problems after they occur. Instead, they advocate for eliminating the need for customer service by delivering a seamless, hassle-free experience from the start.


Outstanding customer service is a continuous journey of improvement. These books offer valuable insights and strategies to help you and your team enhance your customer service skills. Whether you are an entrepreneur, a small business owner, or part of a large corporation, these books can provide you with the knowledge and inspiration you need to create exceptional customer experiences.

In the age of social media and online reviews, your commitment to delivering top-notch customer service can be a significant competitive advantage that sets your business apart from the rest. So, pick up one or more of these books and start your journey toward creating raving fans out of your customers.

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