7 Reasons Social Media Isn’t Working for Your Small Business

7 Reasons Social Media Isn’t Working for Your Small Business

Social Media was created for getting in touch with old high school friends was the first.

That’s water under the bridge.

Small businesses use social media to engage with their customers and attract potential customers—leads—to their websites.

Here are 7 Reasons Social media isn’t working for your small business:

1. You didn’t set social media goals

Social media goals provide the clarity and structure your business need to succeed. Goals hold you accountable, guide your budget, and encourage you to pay attention to social data.

Besides, you can’t measure social media success without setting social media goals.


Read: HOW TO BUILD YOUR SOCIAL MEDIA MARKETING STRATEGY

Digital Marketing

2. You haven’t thought about your dream customer when creating content

Oftentimesbusiness owners are speaking a completely different language than their audience, which is why their social media isn’t working.

Answer these questions:

  • What are you offering your audience?
  • What does your product or service do to solve their problem?
  • Is your product or service unique and compelling?

Read: HOW TO CREATE A CONTENT STRATEGY IN 6 EASY STEPS

3. You aren’t being consistent

Frequency and consistency matter. Actually consistency is another key part to the success of your social media strategy. You have to post and interact on a regular basis.

Let’s be clear—Social is supposed to be fun, it’s all about engaging, connecting, educating and inspiring your audience.

Ask yourself: What’s the story behind your business?


Read: HOW TO MANAGE YOUR SOCIAL MEDIA WITHOUT LOSING YOUR MIND

4. You are a number collector

As much as many companies would like to believe that social media is just a numbers game, that’s far from the truth.

Social Media is all about establishing meaningful connections. Be a relationship builder, not just a number collector.

5. You aren’t analyzing your strategy

If your social media strategy doesn’t seem to be working, check out your analytics.

Social media analytics is the process of tracking, collecting and analyzing data from social networks. It will help your company to improve its performance.

6. You aren’t using the right platforms

The key to a successful social media campaign is knowing exactly where your dream customer spends their time.

Too many small business owners set up a Facebook and Instagram account and cross their fingers they’ll connect with potential customers.

Stop.

Different social media platforms are used for specific purposes. Do your research and make a wise choice.

7. You don’t have a clear road to conversion

Many small businesses think that “getting their name out there” with social media activity will have a direct impact on sales. That’s a huge mistake.

Large companies can afford branding – type of advertising that is used to remind customers about their brand. However, small business owners have a different budget. They have a prior (or unique) goal: to make a profit.

Direct marketing is the way for small businesses to ensure they get a return on investment.

Be Creative | Be Social