Email marketing drives customer acquisition and retention, according to WBR Digital.
In other words, email grows your business.
There are also many benefits of email marketing for small businesses, ROI (Return on Investment) is one of them. In fact, a research shows how for every dollar brands invest in email marketing they receive 42 dollars in return.
1. Encourage sign-ups anywhere you can
Money is in the list!
Actually successful email marketing relies on a large customer database. It allows you to promote products, drive sales and build a relationship with your customers.
How can you encourage sign-ups? Where?
You can use social sign ups. Create a landing page via Facebook to build your subscriber list. You can also promote the newsletter creatively on other website pages as “About us”.
2. Make your emails mobile-friendly
Ensuring that your emails look good on both desktop computer and mobile devices is crucial. The number of emails opened on mobile devices now accounts for 60% of the overall email engagement.
Here are some tips so you can do now to make your emails mobile-friendly:
- Keep de design clear and simple
- Use a single column template
- Avoid small fonts
- Use images only if they are essential
3. Customize your messages
We are going to be honest with you. Open rates are (and should be) between 15-25%.
However, email marketing is still an effective channel if small businesses personalize their emails. So take the time and create content so you can customize your messages that are relevant to your subscribers.
4. Use a Lead Magnet to Build Your List
According to Investopedia, a lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details. For example, ebooks, checklists, trial subscriptions, an infographic are all lead magnets.
We want to build our list of subscribers, because:
- We want people who are genuinely interested in our content.
- We want people who open our emails and forward them to friends and colleagues.
Make sure your lead magnet solves one specific problem and closely related to your products and services.
5. Stick to your sign-up promise!
Nowadays permission-based email marketing is the rule. Keep in mind that to retain your subscribers you need to stick to your sign-up promise!
Did you say you would deliver once a week? Then, do so.
It’s important to acquire new subscribers as to retain the ones you’ve got.
6. Be Smart with the Subject Line
First off, you must write a subject line. And a good one, to make sure your message is viewed.
Keep it short. According to HubSpot, 46% of all emails are opened on mobile devices, which means longer subject lines will get cut off.
Because of the use of mobile phone, it’s important to put the most important information at the beginning. Don’t waste it with unnecessary words like hello or thanks. Stick to the main topic.
In doubt, keep it simple.
7. Keep testing to see what works best
Let’s be clear. If people agreed to receive emails from you, it means that they like your company or even better, they want to do business with you. So that’s an asset.
That’s why you should test your campaigns and analyze open rates and click-through rates.
Do an A/B testing for your business. You can test subject lines, for instance.
You are ready to implement those tips to your email marketing strategy. Don’t forget your email design must reflect your brand, which means place your logo at the top and use fonts, colors, images that reminds your brand.
Be Creative | Be Social