In visual content marketing, you use images, videos, infographics, memes, or other types of visual content for social media and website.
As you plan your visual content marketing strategy, make sure you’re not making these 5 common mistakes.
Mistake #1 – Using low quality images and/or not appealing
The primary reason to avoid using poor quality images is that they could harm your reputation.
Remember that quality is better than quantity.
How can we fix it?
To establish certain quality standards, hire a designer or establish a brand guideline strategy to follow defining what fonts to use, colors, language, image types, spacing, etc.
Mistake #2 – Overlooking typos and grammatical mistakes
There’s a scientific explanation for why people can’t identify all the typos in a piece of content.
Even the most thorough of proofreaders miss errors occasionally.
However, there are some things you can do to limit the errors as much as possible.
How we can fix it?
- Print it out. You’ll be surprised how many errors you’ll spot in print that you never saw on your screen
- Use a platform like Grammarly.
- Check out the most common grammatical errors. E.g. You’re vs your
- Take a break from something you’ve written. You can return to it with fresh eyes.
Mistake #3 – Forgetting your logo and website URL
This is a too common mistake that can have a huge impact on your traffic and sales!
How we can fix it?
Adding your logo strengthens your social presence, and can help boost brand awareness, particularly when other users share your content across the web.
Remember to use a tasteful, small logo and website URL.
Mistake #4 – Using tacky images
When you are working with a very limited budget, it’s easy to fall into using generic images that have nothing to do with your brand.
We understand that.
But finding the right images is very important for your business.
How we can fix it?
We share with you 10 platforms where you can get wonderful resources:
- Creative Commons Search – A tool for creators seeking to discover and reuse free resources with great ease
- Pixabay – Over 300.000 high quality photos, illustrations and vector graphics.
- Picjumbo – Free stock photos and images for your projects and websites.️ Beautiful 100% free high-resolution stock images with no watermark.
- Superfamous – High-quality images from designer Folkert Gorter, free to edit and use with attribution.
- Unsplash – Beautiful, free images and photos that you can download and use for any project.
- Picography – Stunning, high-resolution photos.
- Splitshire – Selection of beautiful, high-quality images with no copyright restrictions.
- Jay Mantri – 7 new high-quality images added every Thursday. Edit and use without attribution.
- Stocksnap.io – Hundreds of high-res photos added each week.
- Kaboompics – Free image repository for personal or commercial use.
Mistake #5 – Overstuffing your visual content
It’s a sin of excess trying to cram way too many visuals and too much text into a photo or infographic.
How we can fix it?
Less is more.
One way to go is to highlight one element in your entire visual content and discard everything else.
Be Creative | Be Social