Social Media is very important for your brand as a photographer.
How are you using social media?
Don’t understimate the power of social media, because it will help you grow your audience and your business.
Here are 5 fabulous social media tips for photographers who want to make a difference.
Table of Contents
1. Optimize your social profiles.
For any photographer, the creation of social media profiles is absolutely essential. Setting up social media accounts can take a few minutes, but you better optimize all of your social accounts. It’s the first thing new users look at, and dictates how your business appears in search results.
Ensure your social profile is complete and consistent with each other. To optimize your social profiles, check out the following steps:
- Use the same name and username.
- Get a professional headshot for your profile picture. (You are a photographer!)
- Fill in your information completely.
- Include keywords of your products and services.
- Include links to your website.
Remember to use the same profile pictures and information across all your social networks.
Here is a concise but complete profile of photographer Colby Brown.
2. Educate, inspire your audience
Social Media is not about posting random stuff whenever you feel like. The biggest misconception photographers have is that posting amazing photographies is all what it takes to build community.
Sharing your work is okay. But it’s not enough.
If you wish people come back again and again, you have to give them valuable information. You have to educate your viewers. Show them how to do things. You’ll become a trusted resource, and people will be more willing to hire you.
First thing you should ask yourself is how much content you can produce. Be honest and stick to it. You don’t want to lose followers by not being consistent.
Jeremy Cowart provides insight on his blog and social media networks.
3. Post consistently
Those who don’t have a social media strategy usually fail in this regard. Creating and sharing content in a regular basis is hard work. It’s a very hard work.
But if you want to beat the algorithms of social networks, you have to post continuously and try to engage people.
4. Don’t focus on Likes, Shares and Followers
When one begins, it’s easy to fall into the trap of numbers. Checking every minute how many likes and followers you get. That’s insane and it’s not going to help, anyway.
Think about your target and try to reach them.
Be consistent on sharing your work. Educate. The results will come.
5. Elaborate a social media strategy
I placed this the last one, but it should be the first one. Without a strategy, you’ll be navigating from one social media channel to the other without any results.
A social media strategy should contain the following steps:
Be Creative | Be Social