30 Instagram Tools to Improve Your Marketing

30 Instagram Tools to Improve Your Marketing

Are you looking for some Instagram tools that can help you improve your marketing?

Don’t worry. We’ve got your back.

They say social networks are declining, yet Instagram usage is growing at a steady pace. Check out the following chart.

Instagram is already used by businesses to drive revenue.
So your company needs to use them in order to optimize efforts. That is, to grow your audience and boost your online presence.
In this post, we review 30 Instagram tools to improve your marketing.

30 Instagram Tools to Improve Your Marketing, According to Their Function:

Instagram Content Creation Tools

1. Canva

Canva is an Australian graphic design platform. It is used to create social media graphics, flyers, presentations, posters, documents and other visual content you can imagine.

It’s a free photo and video editor.

The app includes templates for users to use.

2. Animoto

Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows, and customized web-based presentations.

Based in NYC, Animoto allows you to create marketing videos for Instagram easily.

3. StoryArt

StoryArt is an Instagram story editor app that offers lots of story templates and animated templates to help you create beautiful collage layouts for Instagram story & Instagram Reels.

You are going to tell your story like an artist!

Instagram For Publishing And Scheduling

4. Planoly

Planoly helps you to plan, schedule, post & measure your social media content across Instagram, Pinterest, Facebook & Twitter.

You can create a calendar to plan your content ahead, curate content, analyze stats, and much more.

It’s free if you upload 30 photos per month.

5. Nelio

Nelio Content is a WordPress plugin that helps you schedule, create and promote your blog posts on your social media.

It allows you to share your content directly from WordPress, analyze your content and get suggestions to make your blog posts findable and shareable, and reschedule your old content.

6. Sendible

Sendible is a social media marketing platform that allows individuals and small businesses to engage with their audience across multiples platforms.

You can also track results and measure your efforts with powerful social media analytics and monitoring tools.

Instagram Editing Tools

7. CapCut

CapCut is a free mobile video editor app by Bytedance that gives you access to advanced editing features, much like InShot Video Editor, Magisto Video Editor, and Video Show.

Easy to use, it will help you create incredible videos.

8. Vixer

Want to create a movie? With Vixer, you can edit and merge multiple videos and photos into one gorgeous movie.

You can make it unique by adding music and filters.

9. Stencil

Stencil is an easy-to-use online graphic design tool and image editor built for business owners, social media marketers, and bloggers.

It is built for speed and efficiency.

Instagram Video Tools

10. Life Lapse

You can create as many videos as you wish. It’s free!

Clean & simple way to make stop motion videos with Life Lapse. They also share many tutorials to teach you all techniques needed to create an outstanding video.

11. Vimeo Create

Short on time? Make stunning videos in a few minutes, yet they look like they took hours.

Isn’t it a great deal?

Vimeo Create is an easy and intuitive platform to build, edit and customize your own videos.

12. Boomerang from Instagram

Let’s make fun!
Make captivating videos with this app that loop back and forth.
Open Instagram Stories, swipe to the boomerang mode and tap in the Infinity icon at the top right of your screen, and ultimately choose the effect that you want to use and watch your Boomerang transform right in front of your eye.

Instagram Link In Bio Tools

13. Linktr.ee

Linktr.ee is a popular tool that allows you to share multiple links on social media. Mostly used on Instagram, this free bio link tool is used by the world’s best brands in the world.

Are you going to give it a try?

14. Campsite

Campsite is also an awesome free landing page tool, fully customizable.

Let’s turn followers into customers!

15. Lnk.bio

What’s for? Add links and retrieve your unique URL.

Lnk.bio offers a free plan with a watermark.

Instagram Hashtags Tools

16. Hashtagify

How to use hashtags that get engagement?

Hashtagify is a tool that provides real time stats, so you can check if a hashtag is popular or not. It is used too to get ideas for related hashtags to increase your business’ reach.

The downside: as valuable as it is, it’s not free.

17. Keyword tool

Are you using the same hashtags every time?

Search your most used hashtag on the search bar, and get hashtags ideas for Instagram.

With Keyword tool, see right away the hashtags that will give your content the exposure you want.

18. RiteTag

RiteTag is a very creative tool.

How does it work?

Easy. You can upload your creativity and get hashtag suggestions in seconds.

Cool, right?

It also provides a list of banned hashtags so you can remove them from your caption.

Instagram Contest and Giveaway Tools

19. Wishpond

Social contests are all the rage. They help you grow your audience on social media, especially on Instagram.

Here’s Wishpond— a tool that makes it easy when running Instagram contests.

20. Shortstack

With Shortstack, you can create online contests, hashtags giveaways, lists, and other marketing campaigns.

It also supports comment-based contests.

21. Woobox

To host a contest on Instagram, track a hashtag with Woobox, and it will automatically collect submissions.

You have to sync your Instagram with Woobox.

Instagram UGC Tools

22. Pixlee

Pixlee is a user-generated platform that helps brands market and sell more with happy customer content.

The purpose? To engage customers with authentic and relatable content.

23. Sauce

Sauce is a platform where you can collect UGC and encourage fans to create more content featuring your brand.

It integrates with platforms like Shopify.

24. Repost

When you use the app Repost, you share other people’s photos and videos on your profile by giving the owners the credit for it.

It’s a free app.

Instagram Chatbot Apps

25. ManyChat

Bots are not allowed on Instagram (and every other platform), but ManyChat is.

What’s ManyChat?

ManyChat is an automate interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.

Its visual drag-and-drop bot builder makes it easy and simple to setup your Facebook Messenger bot.

26. InstaChamp

InstaChamp is another 100% Instagram –approved automation tool that help brands to provide customer service and interactions at scale.

It boosts brand reach and increases traffic to your website.

27. SendPulse

SendPulse allows you to set triggers and create conversations so you can provide customer support or get more leads through automated DM.

You can customize DMs to meet your brand’s objectives.

Instagram Analytics Tools

28. HypeAuditor

HyperAuditor is a 100% AI-powered influencer marketing and analytics platform. It provides you with key statistics for any Instagram account.

It’s a great tool to keep track of influencer’s engagement rate and benchmark it against other creators.

29. Awario

Awario is an Instagram analytics tool that’s laser-focused on monitoring brand mentions and hashtags.

It’s a social listening tool helps you to work on your competitive strategy.

30. Analisa.io

Analisa claims to be the world’s first AI-powered Instagram and TikTok social analytics tool that can analyze any public profile or hashtag to help businesses of every type and size.

Analisa.io is free-to-use by simply entering any Instagram & TikTok Profile or Hashtag to get instant Basic Analytics, and upgradable with flexible subscription plans for Advanced Analytics.


It’s overwhelming the amount of Instagram tools out there. Here, we’ve highlighted the ones which cover a broad spectrum of features.

You don’t have to use them all at one.

We recommend you to test-drive some of them (the most needed, first), and see if they can help you accomplish more, and ultimately, grow your business.

As always, let us know if we can help. We’re here to serve you.

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