3 Tips for improving local marketing

3 Tips for improving local marketing

1.Identify and engage with Twitter users near your local business.

We all know that Twitter is a great social media channel that helps to connect with other users in real time. But how can we find the right people?

One useful tool is MyGeoposition. Using geographic coordinates of your business will help you cut the noise and reach your target.

So first, get your business location.

• Type your business address in the search box.
• Click the ‘Calculate date’ button.
• The coordinates of your location is shown.

Imagine if you knew which Twitter users live around your business, their interests and if they had a business around yours. That’s now possible. Here I show you how.

  1. Go to your Twitter account.
  2. Type “geocode:” [without the quotation marks]
  3. Paste in the latitude value you’ve got from Mygeoposition.com
  4. Type a comma and enter a mile (mi) or a kilometer (km) after it.
  5. Once the search is completed, click the Accounts tab and you’ll see the accounts in the geographic area of your business. Connect with them!

2. Enhance your Google local profile.

You want your customers to find you, so use the power of Google to do so. Go to Google My Business and get your business onto Google free of charge.

The next step is to fill in all the information about your business.

Add photos, videos and updates to draw people in. All these steps can help improve your search engine rankings.

3. Promote your business with Pinterest places.

Pinterest allows you to associate your pins with a geographic location. Start adding pins and edit them by adding your name’s business and the exact location.

Be Creative | Be Social

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