20 Words That Sell


Words have immense power.

The right choice of words can make the difference between a customer clicking the “buy” button or scrolling past your offer.

To help you harness the persuasive power of language, we’ve compiled the ultimate list of words that sell. These carefully chosen words and phrases can evoke emotions, create urgency, and compel action. Incorporating them into your marketing copy can significantly boost your conversion rates.

Related content: The Science of Attention-Grabbing Headlines for Copywriting Success

20 Words That Sell


The word “you” personalizes your message, making the reader feel like you are speaking directly to them. It creates a connection and engages the reader on an emotional level.

Example: “Are you looking for a solution to your skincare concerns?”


“Free” is one of the most powerful words in marketing. It triggers the psychological response of wanting something for nothing and can be used to attract leads or offer complimentary items.

Example: “Get a free e-book with every purchase.”


People are naturally drawn to the novelty and innovation. Using “new” in your copy suggests that your product or service is fresh, exciting, and up-to-date.

Example: “Introducing our new, improved formula.”


“Exclusive” implies rarity and special treatment. It suggests that the offer is unique, limited, and not available to everyone.

Example: “Exclusive VIP access for our loyal customers.”


The fear of missing out (FOMO) is a powerful motivator. “Limited” creates a sense of urgency and scarcity, encouraging prompt action.

Example: “Hurry, limited stock available!”


People love to save money. “Save” indicates a reduction in cost, making your product or service more appealing.

Example: “Save 30% on your next purchase.”


“Guaranteed” reassures customers that they are making a risk-free decision. It builds trust and confidence in your offer.

Example: “Satisfaction guaranteed or your money back.”


“Proven” demonstrates that your product or service has a track record of success, which provides credibility and reassurance.

Example: “Our proven method for weight loss.”


“Results” implies that your product or service delivers tangible benefits. It appeals to the desire for outcomes and solutions.

Example: “Experience visible results in just 30 days.”

Exclusive Bonus

“Exclusive bonus” combines the appeal of exclusivity with added value. It sweetens the deal and encourages immediate action.

Example: “Order now and receive an exclusive bonus gift.”


“Easy” reassures customers that using your product or service is uncomplicated. It appeals to the desire for convenience.

Example: “Our easy-to-use app simplifies your daily tasks.”


In a fast-paced world, “instant” gratification is highly appealing. It promises quick solutions and immediate rewards.

Example: “Get instant access to our online course.”


“Unbeatable” suggests that your product or service is superior to the competition, making it a compelling choice.

Example: “Unbeatable prices on top-quality electronics.”


“Powerful” conveys strength and effectiveness. It positions your product as a force to be reckoned with.

Example: “Experience the powerful performance of our software.”


“Risk-free” emphasizes that there is no downside to trying your product or service, making it easier for customers to take the leap.

Example: “Try our product risk-free for 30 days.”

Exclusive Offer

“Exclusive offer” combines the appeal of exclusivity with the promise of a special deal, making it hard for customers to resist.

Example: “Don’t miss out on our exclusive offer for newsletter subscribers.”

Limited Time

“Limited time” emphasizes the urgency of an offer, motivating customers to act quickly before the opportunity expires.

Example: “Limited-time sale ends in 48 hours.”


“Ultimate” suggests the highest quality, best performance, or most comprehensive solution, making your product or service stand out.

Example: “Unlock the ultimate gaming experience with our console.”

No Obligation

“No obligation” assures customers that there are no commitments or risks associated with exploring your offer, reducing barriers to entry.

Example: “Request a free, no-obligation consultation today.”

100% Money-Back Guarantee

“100% money-back guarantee” reinforces trust and removes uncertainty by assuring customers that they can get a full refund if unsatisfied.

Example: “Try our product risk-free with a 100% money-back guarantee.”


Words have the ability to trigger emotional responses and persuade people to take action.

By incorporating the right words and phrases into your marketing copy, you can enhance your ability to engage, convince, and convert potential customers

Whether you’re creating ad copy, landing pages, or email campaigns, these words can give your marketing efforts a powerful boost, driving results and achieving your marketing goals.

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