20 Lead Magnet Ideas To Increase Subscribers

20 Lead Magnet Ideas To Increase Subscribers

There’s one tactic we use above all others to generate new leads: A lead magnet.

What Is a Lead Magnet?

A lead magnet is an offer that you can promote to prospective customers in exchange for their email address or other contact information.

Why Do You Need a Lead Magnet?

If you want to generate leads online, then your business needs a lead magnet. Period.

Because if someone is on your email list, you have a potentially huge opportunity to engage with them on a regular basis.

How To Create a Lead Magnet in 5 Steps:

Step #1 Choose your buyer persona. A buyer persona is a research-based profile that depicts a target customer.

Step #2 Identify your value proposition. A value proposition is a statement that answers the ‘why’ someone should do business with you.

Step #3 Give your lead magnet a name.

Step #4 Choose your type of lead magnet. You have 20 types of lead magnet below.

Step #5 Create your lead magnet and promote it.

20 Lead Magnet Ideas to Increase Subscribers:


1. Checklists

Checklists are a list of things to be checked or done.

2. Ebooks

An electronic book, also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic device.

3. Cheat sheets.

A cheat sheet is a concise set of notes used for quick reference.

4. Video Tutorials

Video Tutorials are instructional videos providing step-by-step guidance for specialized activities.

5. Templates

A template is a pattern, model, or guide for the creation of some kind of project.

6. Quizzes

A quiz is a test of knowledge, especially as a competition between individuals or teams as a form of entertainment.

7. Swipe Files

It’s a collection of tested and proven advertising and sales letters. As a lead magnet, it should contain content that has been proven to work already.

8. Toolkits

A toolkit is a set of tools designed to be used together or for a particular purpose.

9. Examples

People are searching for examples all the time, in all different industries.

10. Reports

Reports work in any industry that relies on data, statistics or research.

11. Mini-courses

A mini-course is a short online course that takes two hours or less to complete. It covers a hyper-specific topic and is often used as a lead magnet.

12. Calendars

A calendar is a chart or series of pages showing the days, weeks, and months of a particular year, or giving particular seasonal information. It can be extremely useful in a variety of industries.

13. Audio Downloads

Depending on your target audience, a downloadable audio might make the perfect lead magnet.

14. Printables

A printable is any creative work suitable to be printed.

15. Webinar

A webinar is a seminar conducted over the Internet. It’s a high perceived value.

16. Free Books + Shipping

If you have many physical books you’ve written just lying around, consider giving them away as a lead magnet. All you have to do is collect a small fee to cover your shipping costs.

17. Sample Chapters

You can also decide to give away just sample chapters of your book.

18. Free Coaching Sessions

Free Coaching Sessions are a great incentive. They get your prospects on the phone with you.

19. Challenges

Challenges with a start and an end date have urgency and build brand awareness by fostering a sense of community.

20. Free Trial

Most software companies will have a call to action to sign up for a free trial or demo right on their homepage in order to get your email address.

Be Creative | Be Social

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