Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving traffic and sales.
Here are 10 ways to use Pinterest to drive traffic and sales:
1. Create images with the optimal size for Pinterest
The ideal Pinterest image size is 1000 x 1500px and an aspect ratio of 2:3. These Pinterest dimensions are recommended by the platform for standard size Pins, to guarantee the best Pin image quality possible! Photo sizes should be a minimum of 600 x 900.
This creates an engaging invitation to repin it.
2. Pin daily and often
As with other social media platforms, it’s important to pin images regularly.
For businesses, a good start is to pin about five times a day. Space these five pins out across the day so it will give you a better chance of reaching more audience members.
3. Write useful descriptions
You have up to 500 characters for your Pin description. That’s plenty of space for natural use of keywords, including a CTA, and all the useful information.
Keep it short, interesting, and relevant.
4. Use rich pins
“Right now, there are five types of Rich Pins: movie, recipe, article, product, and place. To get started, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help get you going!”—PINTEREST
There are five types of rich pin:1
- Article pins – these include the headline, author, story description and link;
- Product pins – these include real-time pricing, availability and where to buy;
- Recipe pins – these include ingredients, cooking times and serving info;
- Movie pins – these include ratings, cast members and reviews;
- Place pins – these include an address, phone number and map.
5. Use your blog post titles on your images
To catch the attention of users scrolling quickly through feeds, add text overlay directly onto your images to make them stand out and explain why your pin and the content behind it are so valuable. This is so useful for creating pins of all your blog posts.
6. Create boards based on popular pins
Use keywords everywhere, especially in your board titles. Make sure that you select a category for each board to help people find them.
7. Use a CTA in your pin description
The description box on your pins is a critical place to include a Pinterest call to action. By doing so, you increase the chance that people will share or click on your images, driving more traffic to your site and profile and more sales.
8. Keep it all on brand
Pinterest will help people discover your brand, products or other services. So it’s best to pin content that will interest that dream client of yours
If you want to grow brand awareness, the quickest way to scale this is to pin videos on Pinterest. If you have videos already, repurpose it on Pinterest and watch the success metrics.
9. Be wise with your link space
Don’t use a link shortener. If a Pinterest user clicks on a shortened link, they receive an automatic spam alert, even though your pin isn’t spammy at all.
10. Experiment with Pinterest advertising
Promoted pins look pretty much the same as normal pins, but they function as ads, allowing brands to show off content for a price. You can create ads out of your best pins.
Targetting options include:
- your website visitors;
- your own uploaded list of customers or subscribers;
- users who have engaged with pins from your site;
- users who have behaved similarly to any of the above.
Be Creative | Be Social