Don’t fall to the social media trap! Rely on professionals or learn the ropes! Here are some common mistakes to avoid on Facebook:
Mistake #1: Not writing the ‘About’ Info.
The ‘About’ section of your facebook page is an important way to visitors to your page can learn a little about your brand.
Give a brief overview of what your company does. You can add your mission, vision and values but keep it simple.
Mistake #2: Using a cover photo not aligned to your brand.
The Cover Photo is your biggest branding opportunity. Facebook advises to create your cover photo by:
- Using a unique image that represents your page.
- Using the cover photo to bring a strong visual impact to your page.
Mistake #3: Only posting your own content.
Adding curated content to your own helps to maximize the value you deliver to your followers (and customers).
Share interesting content that is aligned to your brand.
Mistake #4: Using your facebook page only to sell.
In CreativiSocial, we know that Social Media is not about selling and posting random stuff every other day. Social Media is about consistently and effectively telling your story and sharing your creativity every single day.
Mistake #5: Not using Facebook insights.
By using facebook insights, you’ll be able to determine:
- The best time of day to post.
- The best day of the week to post, and
- What type of content is most popular.
If you’re not using the Facebook insight, you’ll be missing out on a lot of useful information.
And remember: Just because you’ve got an iphone, you are NOT a photographer. Just because you’ve created a facebook page, you ARE NOT a social media pro.