Posting regular social media content provides you credibility by showing off your expertise. It’s also an effective way of getting more eyeballs on your content marketing.
Companies already know that their presence online is a necessity in terms of accessibility, brand building, and greater audience.
To keep a strong presence online and engage with their audience, they need to create, organize and publish social media content. It requires time, dedication, and hard work. Scheduling your social media content will help you save your time.Scheduling your social media content will help you save your time.Click To Tweet
Let’s take a look at some of the best social media scheduling tools.
Why don’t my followers see my posts?
People ask that frequent question to our agency. The answer lies on the algorithms.
First, you should know that social media algorithms are what all social media platforms run on these days. Actually, each social media channel has its own algorithm, which determines how frequently and vast your content get seen and shared.
But don’t panic! Check out the following list and see if the Instagram algorithm benefits you or not.
Your LinkedIn company page is where you can catch the eye of prospects and build relationships with customers.
In order to improve your visibility and influence, you should start consistently sharing content on LinkedIn.
But what to share?
These tips will help you to create content to share on LinkedIn that will garner interest and spread your content far and wide.
There are two types of badges:
- Blue badges are for celebrities, public figures or well-known brands. Think of Madonna, Tony Robbins and CocaCola, for instance.
- Gray badges are for companies and businesses that have been verified.
We are going to explain how to apply for a gray badge. This feature has not yet rolled out globally.
Are you reaching the right people on social media?
Building a strong brand is useless unless you target the right audience. It’s well worth spending time thinking about who you need to connect and engage with on social media.
Marketers have long relied on market research to determine where to spend their advertising budgets. In the last few years, organizations like Sprout Social have begun providing valuable insights on social networks.
Let’s take a look at them.
Having a robust LinkedIn profile can help you be discovered and open new opportunities whether you are looking for a job position or trying to generate business leads.
As you know, recently LinkedIn got the full Beverly Hills makeover. The new interface looks like its frenemy: Facebook. Leaving aside that smart move and the rivalry between both social networks, there’s no perfect time but right now to make your LinkedIn profile shine.
Here are the ultimate checklist to make your LinkedIn profile your best personal branding tool:
1. Show who you are.
A profile picture can get you up to 9x more connection requests. Needless to say this is not the place to run a casual snapshot.
2. Keep your position updated.
Members with a current position get up to 8x more profile views.
3. Add your school.
Adding your education leads to up to 17x more messages from recruiters.
4. Listing industry.
More than 300,000 people search by industry on LinkedIn every week.
5. Get discovered for local opportunities.
Adding your location makes you up to 23x more likely to be found.
6. Add your skills to show your strengths and abilities.
Add at least 5 recent skills to your profile.
7. Introduce yourself.
A summary is your introduction: experience, skills, motivation and interests.
8. Update your profile without annoying your contacts.
To update your linkedin profile without notifying your contacts, click on the drop down next to your name at the top right. Then, click on settings. Go to sharing profile edits, turn off notifications. See picture below.
9. Join groups so you can reach out people in your target audience but are not contacts.
10. Share content for your niche site.
Elaborate a content strategy and share it regularly.
11. Ignore LinkedIn’s advice to only accept connection requests from people you know.
LinkedIn’s search algorithm favors those who are in your network. That means when people are looking for what you have to offer, the results of their searches are displayed with 1st level connections first, then 2nd level connections and so on.
12. Get 500+.
The magic 500+ in your profile has a psychological impact on those who view your profile.
13. Repeat keywords in your profile.
If your top skill is social media, describe your social media proficiency in your summary as well as in multiple experience descriptions. This will help the right audience find you.
14. Don’t limit the number of groups you join.
Join groups related to your area of expertise, industry, alumni, passions, social causes, and other aspects of your identity. This gives you access to more people who matter to your brand.
15. Enable comments on your articles.
The new features in LinkedIn are the chance to report inappropriate comments and to disable or enable comments on your articles. Go for the two-way conversations.
Be Creative. Be Social.
Brands must use social media.
To benefit from social media, they need to build a clear strategy that takes into account what they are trying to achieve. In other words, a social media strategy is meant to help you achieve your social media goals.
Here are 9 social media goals for your social media strategy: