Quote from An Astronaut’s Guide to Life on Earth
Don’t fall to the social media trap! Rely on professionals or learn the ropes! Here are some common mistakes to avoid on Facebook:
Mistake #1: Not writing the ‘About’ Info.
The ‘About’ section of your facebook page is an important way to visitors to your page can learn a little about your brand.
Give a brief overview of what your company does. You can add your mission, vision and values but keep it simple.
Mistake #2: Using a cover photo not aligned to your brand.
The Cover Photo is your biggest branding opportunity. Facebook advises to create your cover photo by:
- Using a unique image that represents your page.
- Using the cover photo to bring a strong visual impact to your page.
Mistake #3: Only posting your own content.
Adding curated content to your own helps to maximize the value you deliver to your followers (and customers).
Share interesting content that is aligned to your brand.
Mistake #4: Using your facebook page only to sell.
In CreativiSocial, we know that Social Media is not about selling and posting random stuff every other day. Social Media is about consistently and effectively telling your story and sharing your creativity every single day.
Mistake #5: Not using Facebook insights.
By using facebook insights, you’ll be able to determine:
- The best time of day to post.
- The best day of the week to post, and
- What type of content is most popular.
If you’re not using the Facebook insight, you’ll be missing out on a lot of useful information.
And remember: Just because you’ve got an iphone, you are NOT a photographer. Just because you’ve created a facebook page, you ARE NOT a social media pro.
Quote from The 8 Traits Successful People Have in Common.
- It has 316 million monthly active users and about a billion registered users as of July 2015, and growing.
- It provides excellent visibility.
- It allows instant communication with your customers.
- It creates traffic to your web or blog.
- It builds your personal brand.
- It will introduce you new friends.
- It is one of the fastest-growing social networking sites.
Still not using Twitter? What are you waiting for?
Often times people ask me, ‘Why do I need a content strategy? I’m already doing my best posting some stuff here and there.’
I’ll be frank with you. Without a social media marketing strategy, your business is going to commit suicide. You’re not connecting with your audience/customers, so your revenues and benefits are going to suffer.
Here are 4 keys to an effective content marketing strategy:
1.- Be Creative in your content creation. Don’t create boring and meaningless posts that nobody cares. Creative people focus on the meaning of what they do. They ensure that what they do has significance for them and, therefore, for others.
So be creative! You must captivate, seduce your customers with meaningful content.
2.-Use images to tell your story. They say, ‘ a picture is worth a thousand words.’ And that’s true.
Visual imagery is very important to our understanding of the world because humans are intensely visual creatures depending on how you do the accounting. Between 20 and 50 percent of our brain is devoted to processing visual information and we have some very impressive capabilities in that direction.
According to the Twitter Media Blog, posts that have images attract over 30% more engagement than the standard tweets.
3.-Find your audience. Unless you find the right audience, your creative story won’t be listened.
You should know where your customers spend their time most, and give them the creative content that resonates deeply with them. But, remember: don’t be boring!
4.-Engage people. What works best to engage people is having the Reciprocity Law in mind.
People will start listening to you when they notice that you are acknowledging or listening to them. So, please, try to be nice. If someone follows you, likes you, you should try to answer them and to thank them.
In order to master creative content, don’t forget that creative stories connect and inspire others!
What’s your story?
‘Please, like me, follow me, circle me, pin me, let’s connect on…’
So you go to their account, and what you find? A beggar who has nothing to offer.
Invite to your site when you’re an emperor. You’re giving so powerful and meaningful information that your customers will come once and again.
Yes, you can buy a million of fake followers, but they will never care about what you do. Instead, you can consistently deliver the most impactful information and you’ll earn their attention now and tomorrow.
What’s the story that is worth talking about? Share it!